Nuun
nuun (pronounced ‘noon’) was originally the brainchild of a student and professor from the Tuck School, Dartmouth College’s business program. New England was great for fall cycling, but the two became frustrated in their search for an electrolyte hydration solution to use in remote places. They longed for a lightweight, easily-dissolvable product that was free of carbohydrates.
Dissatisfied by pre-made and powdered options on the market, they set about developing their own solution. the answer came in the form of a simple tab that would come to be known as “nuun”.
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